Definition and Core Purpose
Key person life insurance is a corporate-owned policy that pays a death benefit if a crucial employee—often a founder, senior executive, or specialist—dies unexpectedly. The payout helps the business cover lost revenue, repay debts, recruit a replacement, or fund a transition plan.
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Who Typically Qualifies as a Key Person?
Companies designate a key person based on the individual's unique contributions, such as generating a large share of sales, holding proprietary knowledge, or providing essential leadership. The role is not limited to top executives; any employee whose absence would materially affect cash flow or strategic direction can be covered.
Financial Advantages for the Business
- Immediate cash flow to meet operating expenses or loan obligations.
- Funds to recruit and train a suitable successor without depleting reserves.
- Support for shareholders or partners who might otherwise lose confidence.
Policy Structure and Tax Considerations
The business is the beneficiary and pays the premiums, which are generally not tax‑deductible as a business expense. However, the death benefit received is typically tax‑free, providing a clean source of capital when needed.
Choosing the Right Coverage Amount
| Factor | Typical Coverage Range | Why It Matters |
|---|---|---|
| Revenue contribution | $100k‑$5M | Reflects lost sales and profit margins. |
| Outstanding debt | $50k‑$2M | Ensures loans can be repaid without strain. |
| Replacement cost | $200k‑$10M | Covers recruiting, training, and onboarding. |
Implementation Steps
Identify the key individual, assess financial impact, select a policy type (term or whole life), and name the company as beneficiary. Review the policy periodically as the business evolves.