Cooks Emporium: A Comprehensive Guide to the Global Kitchen Brand

What is Cooks Emporium?

Cooks Emporium is a multinational restaurant concept that combines contemporary cuisine with a focus on locally sourced ingredients. Founded in 2012 in London, the brand has expanded to over 50 locations across Europe, Asia, and North America, offering a menu that blends classic dishes with modern twists.

Origins and Vision

The company began as a small bistro in Soho, named for its founder's love of culinary experimentation. The vision was to create a "kitchen emporium" where chefs could showcase regional flavors within a cohesive dining experience. By 2015 the brand had opened its first international outlet in Singapore, signaling its commitment to global expansion.

Menu Philosophy

Cooks Emporium emphasizes seasonal menus, rotating every two weeks to reflect the freshest produce. Core categories include:

• Starter Plates – from truffle-infused bruschetta to spicy kimchi tacos.
• Main Courses – featuring grilled wagyu, pan-seared salmon, and plant‑based alternatives.
• Desserts – ranging from classic crème brûlée to innovative chocolate lava cakes.

Franchise Model

The brand offers a franchise system that includes:

• Initial franchise fee: £25,000–£35,000.
• Royalty: 6% of gross sales.
• Support: comprehensive training, marketing, and supply chain management.

Franchisees report a 12–18 month break‑even period, with average annual revenue of £1.2–£1.8 million per location.

Competitive Landscape

Cooks Emporium competes with upscale casual chains such as The Good Food Company, Urban Kitchen, and local gastropubs. Its differentiation lies in:

• Ingredient transparency – full supplier disclosure on menus.
• Chef‑led tasting menus – rotating weekly.
• Community engagement – partnering with local farms for pop‑up events.

Future Outlook

Recent reports indicate the brand plans to open 10 new outlets in 2025, focusing on emerging markets in Southeast Asia and the Middle East. The company is also exploring a digital ordering platform to capture the growing demand for delivery and curb‑side pickup.

Key Takeaways

• Founded in 2012, now >50 global locations.
• Seasonal menu, chef‑curated tasting experiences.
• Franchise model with transparent supplier practices.
• Competitive edge: ingredient transparency and community focus.

Verified Facts Table